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Kraft Celebrates Mother’s Day In This Hilarious Ad

We have to give it to moms to have the right to swear their asses off–this is what the new Kraft ad was all about. After all, it’s not easy being a mother. Just in time for Mother’s Day, the company released a new hilarious ad for every badass mothers out there.

So, if you think you’re a bad parent for swearing in front of your kids, Kraft says it’s okay. According to their research 74% of moms admitted to cursing in front of their kids. In the video, mom-swearing expert and author of Holy Sh*t: A Brief History of Swearing to offer a few alternative to your favorite curse words.

The video is a hilarious reminder that every mother is just trying to do her best. Like Mohr says, “sometimes we just have to swear and that’s okay. Nobody’s f–king perfect.”

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